As other reviewers have mentioned, Wet 'n Wild clearly suffered a manufacturing oops with their production run of the color Pinky Ring. I'm not sure how I landed on the Amazon listing for this product because I was actually on the hunt for a pinkish-nude gloss or lipstick that would be flattering on fair skin, and yet, I purchased this (on a whim) with some other products. ("Hello, my name is Laura and I'm a makeup junkie.") In the listing images, it looked like it may be a bit more pink than I was looking for, but the reviews for the product are pretty raving, and at such a bargain (under $2?), I had to give it a try. It arrived quickly. As soon as I saw the color in-person, it's very (VERY) bright bubblegum candy pink. In the tube, it looks very leaning tower of Piza-ish - leaning over to one side, so it's definitely prone to breakage. You can see in my last image how the side of the brand new product is jacked up because it's not standing straight in the tube. It's 100% guaranteed to break, and is going to be pretty messy with product already smearing on the outside of the tube as a result. (For whatever reason, I can't seem to add that picture to my review. I'll try again later.) Keeping that in mind, I won't be turning it up and out of the tube much or often (if at all); rather, I'll be applying it with a lip brush in an attempt to prevent those issues. However, for my trial and first use, enough sticks out over the tube that I just applied normally. With one swipe, the color is soft and transparent (and pretty much what I was looking for), but since it's a lipstick, you really do need a few swipes to cover your lips. This provides more coverage and opacity, so the color gets brighter. I don't feel like the images shown truly represent the color, so I've included an image taken in normal household tungsten light (soft white for most indoor bulbs), another taken in bright indirect daylight, (which is a more blue colored light), and the last taken in sunlight, which falls somewhere in between the first two. The formula is nice. It feels light but moisturizing on the lips. It has a lovely sheen that's not as shiny as a true gloss, but is shinier than most lipsticks. As to be expected with any formula that's on the more moisturizing side, it doesn't last all day. I have to reapply about once an hour, less if I'm not actively drinking something. I would not expect this to last through any kind of snacking or a meal. Would I repurchase? Probably not. The color is a bit brighter than I'd like, but I can see myself wearing this in the summer with more of a tanned look. I reach for gloss more than lipstick, so this tube will last me forever. However, if the color selection were expanded and there was a color that was what I was looking for, I'd definitely repurchase as I do like the formulation for a lipstick. It's not like a lipgloss and a lipstick had a baby, it's more like a lipstick whose grandparents are lip glosses! :)
