I count this purchase among my poor life decisions. ???? I had been using a different brand for more than two years. After extensive research about toxic ingredients in many dog products, including toothpaste, I decided to look for something with fewer or no problematic ingredients. This product was the best I could find. Unfortunately, I discontinued it after less than one month to stop torturing my dog. First, my dog (who has no limits to what she will put in her mouth and never refuses anything offered to her) disliked it. When I put it on my finger to get her to lick it, she refused (smart doggy). This was a first so I was stunned! Second, the paste is extremely oily. After brushing, my dog would always make a strange face (think, “ewww”) while licking and opening her mouth excessively for several minutes as if trying to make the bad taste escape, then run to eat her food. She never does any of this—a clear indication that something isn’t right. The toothpaste also made the toothbrush oily and hard to clean. Third, unlike my last toothpaste which dispenses like toothpaste, this one is thicker, lumpy, and not creamy, so it’s dispenses slowly and with application of more pressure. Not impossible to dispense by any means but not as smooth compared to my last product. Fourth, to try to figure out why my dog finds this “coconut mint” flavor so repulsive, when not even the strangest foods/flavors bother her, I did a sniff test. It hardly had a scent, which I prefer, so kudos (1 star). To get to the bottom of my dog’s suffering, I also did a lick test. It tasted like salt and oil. No mint at all. I’m aware the main ingredient is coconut oil, which is thick and lumpy in parts when below a certain temperature, but it, like toothpaste, is also supposed to be *creamy.* Finally, the product claimed to “polish and whiten teeth.” I didn’t see any improvement in my dog’s teeth after a month of use, but it did seem to freshen breath. But, my dog never had issues with bad breath before, so I guess it did a good job of maintaining it? Fine, 2 stars. In sum, the best way to describe my experience with this product is does not live up to its claims. I recommend it to anyone who desires to push out solid, thick, lumpy coconut oil from a small tube, that has no mint flavor or scent, leaves no polished or whitened teeth, and is unpleasant to taste but maintains fresh breath (though I cannot say with absolute certainty this product was responsible for the latter since my dog doesn’t have odor issues).
