The other reviews are absolutely on the mark when complaining about the lack of heat this blanket generates; it's really a joke, almost not worth the bother of the cord in the way. There's always an extra step when turning it on, because it initially starts on setting #1, and setting #1 doesn't produce any heat discernable by modern scientific measuring equipment, beyond the LED’s blue glow on the controller, so really, turning on the blanket always involves hitting the button on the controller four more times to get to the "highest" setting to really get it “on”. It's probably not Serta's fault (beyond advertising it as a real electric blanket); I imagine a bunch of lawyers and/or politicians have been successful in destroying the idea of an electric blanket, as they've previous done for gas cans, in-car GPSs, seatbelt warming indicators, and so much more (even trying to destroy the idea of hot coffee), though would have been nice if it remembered the last setting (but I’m sure the lawyers had something to say about that too). This is not your momma's electric blanket, it's not the one you remember from your youth. But, it can be a nice blanket with your expectations in line. The blanket itself is comfortable, love the fake white fur, and the right size for throwing over the lower 2/3rds of your body while chilling on the couch. And once fully warm on its highest setting, could probably be compared to the warmth of recently taking it out of the dryer, which does feel very nice. It's just that you'd expect that temperature from the first or second setting, third at worst. If there's a slight chill in the air, this blanket on high can serve you right, but it's truly cold, this electric blanket isn't going to remedy that, much more than a regular non-heating blanket. I don't know where to get a real working electric blanket anymore, though; I see similar complaints in the reviews of other blankets. I'm sure they're out there; just like exempt racing gasoline cans (meant to fill up race cars, are exempt from the stupid rules which intentionally slows the gas, causing it to burp and spill, because they actually have to work).