What comes to mind.... ...when I say the word "plush"? In the first bullet point on the product page (when these were ordered) are these words: "These plush Turkish bath towels....." From the third bullet point on the product page: "heavier-than-average towel with excellent absorbency". When you say those things to me, I have a certain picture in mind. These towels do not agree with that picture. The focus of this review is on the bath towel only; if I were to do the same type of comparison (that follows) for the hand towel and wash cloth, I think the results would be similar (and this review would be *way* too long.) Here's what I did... I took the Martha Steward bath towel before washing it and weighed it. I washed it and then weighed it again. Weight before washing: 18.5 ounces. Weight after washing: 18 ounces. Then I went and grabbed three of my other towels. Two of them also Turkish Cotton, the same size (measurements). Those two were a mid level designer brand (Chaps) that are different colors from the same designer both bought at "mid level" Kohls. Keep in mind the comparison towels are easily a year old and have been through several wash and dry cycles. The first weighed 28.3 ounces. The second weighed 28 ounces. So, basically these older towels weigh a full 10 ounces more. The third comparison towel, again same size is not Turkish, but Supima cotton; also has been through several wash/dry cycles. It weighs 23.5 ounces. So, that to say, I'm going to have to disagree with the "heavier-than-average" statement. Maybe they are, but they're not heavier than *my* average. What I will say about these towels is, the touch, the feel is soft, so if that's what you call "plush" then okay, these are plush. Towels are a thing for me. When I meet a goal or hit some milestone worth celebrating, I buy myself a nice towel, or some nice shoes, so maybe my expectations are not the same as yours; the point is, I want my towels to feel like a reward. The lighter weight of these makes them a possibly good choice for a gym or travel towel. The appearance and my perception of initial quality of these towels other than my "plush" issues, is that these are nicely made of quality materials. I like the color, but I would call what they have labeled "turquoise blue" to be more like "icy mint" green. The feel out of the shower is actually quite nice; soft; cozy and yes wonderful at drying me off/absorbing the water. One strange thing I do is, when I wash towels, in addition to a great laundry detergent, I fill the bleach dispenser with white vinegar. As I was drying off I detected the smell of the vinegar. Maybe it's because these are new, but that doesn't happen with my other towels. Honestly, I'm wanting to give these a 3 star rating, but that is based on my definition of "plush" and my preference of a hefty, truly plush towel. I've given these an initial 4 star rating based on feel and appearance of quality. If you define "plush" as I do, feel free to consider this a 3 star rating. I hope this review has enabled you to make an informed purchase decision. I rarely give an overall 5 star rating.