Moffatt 95031 Task Lamp. This lamp, I believe, is intended for industrial applications. I do not have any machinery, metal-working or wood-working. I have a desk on which a computer keyboard is standing. On the right side of that desk, I have a good lamp with a halogen bulb, 50 watts. This lamp illuminates practically all the keyboard. To the left of the keyboard, I usually put a book with mathematical equations, which I use in computations. The illumination from the lamp on the right does not extend enough to illuminate that book. So, I needed a lamp, to illuminate the area with the book, on the left side of that desk. My first thought was to buy one of the incandescent lamps made by Electrix company, on the East Coast of the USA. Those lamps give excellent illumination, and broad enough. Unfortunately, the lamps which I received from Electrix had bended, or bended and damaged, shades. Then I decided to buy this Moffatt 95031 lamp. I received the lamp yesterday, The lamp was very well packed (at the factory, I believe). It requires some small assembly. Namely, the C-Clamp should be attached to the bottom of the arm. The screws, and the wrench, to do that, are included. The shade of this lamp is conical, with the maximum diameter 4.5" and the height 5.75". So, the shade is not big in size, and inobstructive. Inside the shade is a reflector. It is, probably, made of some metal, and it has some light grey metallic color. It is not white in color (like the reflectors of Electrix lamps, for example). Maybe if the reflector were of white color, the lamp would give some more light? On the other side, the reflctor, as it is, is probably what is necessary for industrial applications. Now, since the reflector is a narrow conical reflector, the lamp focuses illumination on a small area. Before I bought this lamp, I contacted the Moffatt Company (in South Dakota), and received from them information on how large the area of the brightest illumination will be, depending on the distance of the lower edge of the shade of the lamp from a desk. I bended the flexible arm of the lamp, and installed the lamp in such a way that the lower edge of the shade is located approximately at 13.1" from my desk. I also screwed in the lamp a brand new 90 watt GE incandescent bulb. I do not have any instruments to measure illumination, but my eyes tell me that the disk of the brightest illumination is just a little smaller than 17" in diameter, on the surface of my desk, in this situation. This coincides well with the information which I previously received from the Moffatt company on this matter. Now, I still believe, that for my application, the Electrix incandescent lamp, with its white reflector, and a broader area illumination, would be a better lamp. However, this Moffatt 95031 lamp is a good lamp, and, probably, an acceptable compromise for my application. Pacific.